PPC PANOS

Case Study 8

case study eight

Client Overview

A new e-shop in men’s fashion entered a competitive market with a fresh domain and no established audience. Despite this, the business owner was determined to make a mark. The challenge was clear: how to build a presence and start driving sales from scratch in an unfamiliar market.

Challenges

The primary hurdle was the lack of audience data. Without a customer base or prior marketing history, the e-shop had no existing insights to guide its campaigns. The owner needed to figure out how to create an effective strategy that would lead to tangible results, despite starting with a blank slate.

Objectives

  • Build a foundation for generating sales from an entirely new e-shop.
  • Optimize ad spend while ensuring effective conversion of visitors into customers.
  • Focus on increasing sales and conversions without exceeding a targeted Cost Per Acquisition (CPA).

Strategy and Execution

To address these challenges, a focused and strategic approach was adopted. The goal was to center on one clear conversion action: driving sales through ads. This allowed us to align the marketing spend directly with tangible outcomes, making it easier to track and optimize.

Key Actions:

  • Integrating Shopify with Google Ads, Facebook Ads, Google Merchant Center, and Google Analytics.
  • Focusing on a mix of static images (49%) and video content (51%) to engage customers across platforms.
  • Using Facebook and Instagram Ads as key drivers, supported by Google Search, Google Shopping, and Google Discovery.

Results

The campaign led to impressive results that marked a true transformation for the business:

  • Revenue surged by 54.12%, demonstrating the effectiveness of the new strategy.
  • Conversions grew by 57.62%, showing a solid improvement in turning visitors into buyers.
  • Revenue per user increased by 40.37%, indicating stronger customer engagement and higher-value transactions.

Channels Used

  • Google Ads (Search, Shopping, Discovery)
  • Facebook Ads
  • Instagram Ads

Impact

The e-shop’s journey from obscurity to success was paved with strategy and careful execution. With a well-orchestrated marketing plan, the business was able to increase sales significantly, drive more conversions, and create lasting customer engagement, setting a strong foundation for future growth.