Case Study 13

Challenge

This case study highlights a client who was working to grow a new streetwear store online. Despite trying Facebook ads, the store faced inconsistent results. They struggled to turn initial success into sustainable growth, and with little first-party data, it became clear that a more refined, performance-focused strategy was needed.

Goals

• Boost Sales: Increase sales and achieve a minimum Return on Ad Spend (ROAS).
• Maximize Ad Budget Efficiency: Generate consistent, long-term results with limited data.

Strategy and Execution

To overcome these challenges, a multi-channel approach was implemented using Facebook and Instagram ads. Key tactics included:

• Creative Focus: 90% of the ads were static images, and 10% used engaging video content. This mix helped capture attention and drive conversions.
• Dynamic Ads: Catalogs, Advantage+ Shopping, and Dynamic Creative Ads were used to personalize the experience and improve results.
• Targeting: Focused on mobile users and excluded the Audience Network for prospecting campaigns, ensuring the right people were reached with the right message.

By targeting the right audience and fine-tuning the ads for maximum impact, revenue and ROAS were improved.

Results

• 963% Increase in Revenue: Demonstrating the power of the new strategy.
• 66.27% Increase in Total Revenue: A significant improvement in the store’s overall performance.

Conclusion

Through strategic ad placements and tailored targeting, the client saw a major transformation in their online sales. By focusing on performance-driven tactics, a sustainable growth path was created, delivering a strong return on ad spend. This case is a clear example of how an optimized approach can turn initial challenges into lasting success.