PPC PANOS

Case Study 12

Our client, with a combination of physical stores and an online shop, faced a tough situation. Online sales had been steadily declining for several years. Despite trying different agencies, they couldn't turn things around. After moving their Facebook Ad account in-house, the situation worsened, and they needed a fresh approach. That's when I stepped in to help revitalize their online presence and boost sales with META ads campaigns.

Goals

  • Increase Revenue: Turn around declining online sales and improve overall revenue.
  • Improve ROAS: Boost return on ad spend by optimizing campaigns and strategies.
  • Fix Technical Issues: Resolve challenges with pixel tracking and Conversions API implementation to improve reporting and results accuracy.

Strategy and Execution

To address the client’s goals and challenges, I implemented a comprehensive approach. Here’s how:

  • Creative Strategy: A mix of 90% static images and 10% engaging videos helped create compelling ads that captured attention and encouraged action.
  • Targeting: Focused on mobile users while excluding the Audience Network for prospecting campaigns to ensure ads reached the most relevant audience.
  • Technology Overhaul: Revamped pixel tracking and implemented the Conversions API, improving attribution and reporting accuracy.

By focusing on these key areas, we were able to create a more effective and efficient ad campaign.

Results

  • 57.3% Increase in META Ads Revenue: This significant growth showcased the effectiveness of the new approach.
  • 81.3% Increase in META Ads ROAS: A strong return on ad spend, demonstrating the success of the campaign strategy.

Conclusion

By addressing both the technical and strategic issues with a clear and focused approach, the client’s online sales experienced a dramatic turnaround. The combination of improved ad creatives, refined targeting, and better tracking tools led to a substantial increase in revenue and ROAS. This case shows how a thoughtful, well-executed performance marketing strategy can transform online store fortunes.